Fewer Channels, Handled Properly
A lot of what Claypool Way does looks unremarkable from the outside — steady reporting, small fixes, honest calls. It's also why clients tend to stay for years, not months.
How We Work
The First Conversation
A short intake call covers your goals, your budget, and what's worked or failed before. No pitch, just questions.
Aligning on Goals
We make sure the plan's definition of success actually matches yours before building anything.
Build, Test, Launch
Nothing skips the testing step, even under a tight timeline.
Continuous Improvement
Nothing gets set and forgotten — every channel gets revisited on a regular schedule.
Services That Actually Move a Real Number
Every one of these pages includes real examples of the kind of work involved, not just a bulleted description.
Website Design & Development
Website Design & Development done the way it should be, before we touch anything else.
Learn more →Analytics & Reporting
We run analytics & reporting against the same reporting standard as every other channel and hit a ceiling doing it alone.
Learn more →Social Media Marketing
Social Media Marketing focused on posting cadence first, no exceptions for a "big" account.
Learn more →Video & Creative Production
We treat video & creative production as a measurable channel, one audited step at a time.
Learn more →Conversion Rate Optimization
We treat conversion rate optimization as a measurable channel, since that's usually where the real gains are hiding.
Learn more →What We'd Want to Know Before Signing With an Agency
We wrote this page after enough clients asked "so what actually makes you different?" that we figured we should just answer it directly.
- Weekly, plain-language reporting, without a login you'll never actually use.
- Fixed onboarding timelines, not open-ended ramp-ups, from strategy through execution.
- Honest "this isn't working" conversations, before it ever goes live.
Claypool Way was the first agency that pushed back on our own ideas when the data didn't support them. We finally feel like we understand our own marketing, which is worth more than any single campaign.
Jamie R.Business Owner
They rebuilt our whole approach in the first month and it showed in the numbers almost immediately. We've since moved almost our entire marketing budget over, which says more than any review could.
Leo H.Business Owner
Curious What's Not Working?
There's no obligation attached to a first conversation, and we mean that literally, not as a sales tactic.