The Real Cost of DIY Social Media Marketing
What changes once you actually start measuring the hidden cost of DIY social media properly.
Where This Actually Shows Up
There's a lot of noise online about the hidden cost of DIY social media, and most of it skips the part that actually matters day to day. Here's the version that's held up across real client accounts.
What Actually Moves It
We've found that posting consistency explains most of the variance between accounts that perform well and ones that don't, with time spent versus results produced accounting for the rest once the basics are covered.
The Takeaway
We keep coming back to the hidden cost of DIY social media in client conversations because it explains more of the variance in results than almost anything flashier does.
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That's exactly the kind of work Claypool Way does day to day.